Cash Ruimax Company Marketing Strategy

As embedded system platform technology application in all kinds of home sitting room entertainment terminal escalating, and in the light of the hd set-top box system must is the development trend of technology and function, points because of the intelligent system can play an excellent hardware performance, its code of highly open and lower development costs, this kind of set-top box was introduced by the agent, developers and end users alike. Traditional set-top box manufacturers, system software, multimedia player and the developer of the application layer and chip factory can expect hd intelligent set-top box in the sitting room play a vital role in multimedia terminal market, Ruimax company as a long-established multimedia player manufacturers, in order to keep its position in the sitting room of multimedia terminal market, emerging markets to longitudinal dig, study its new product intelligent hd set-top box has a very important marketing strategy for the enterprise’s own development.This article first expounds the baud five model and target market,4P and Boston matrix theory, and then combined with theory of sharp company new product of macroscopic environment and microcosmic environment are analyzed, and the competitors’ marketing situation in the industry are the comb. In key analysis Ruimax company’s marketing in our country, focusing on the target market, pricing strategy and marketing channel are introduced in detail, combined with the current marketing environment, using the theory of marketing knowledge to study the marketing strategy analysis, find out the problems and the insufficiency, and improve and perfect scheme is given. In this paper, the results can not only help sharpen company help in marketing, but also for domestic set-top box manufacturers provide certain reference in the aspect of marketing strategy, as well as home multimedia entertainment terminal equipment for the development direction.