Research Market Development In Heilongjiang Province Traveling By Car

As tourism trend of FIT has appeared in the tourism market, mass tourism faces anunprecedented opportunity of development. With the booming development ofself-driving tourism throughout the country, it also gets further development inHeilongjiang Province. But the theory related to this topic is insufficient. In this paper,targeting at the development of self-driving tourist market in Heilongjiang province, thepaper is divided into six parts. The first part of paper is the introduction, whichsummarizes the thesis research background, purpose, significance, the review and caseanalysis at home and abroad,methods and path for the paper. The second part outlinesthe basic concept including definition, classification, characteristics, function andproduct classification. Also outlined in this part are the associated theories, which areleisure economy theory, tourism experience theory and tourism sustainability theory.Thethird part carries on the demand analysis of self-driving tourist market in Heilongjiangprovince. Based on the questionnaire survey, the paper analyzes the tourist sourceregion of self-driving tourist in Heilongjiang province and the behavior characteristicsof the consumers.The fourth part analyzes the supply conditions of self-driving tourmarket in Heilongjiang province.At the same time, there are some problems which areinevitable during the development of self-driving tour market. The paper will try tofind out these problems.The fifth part puts forward policy suggestions for thedevelopment of self-driving tourist market in Heilongjiang province according to theanalysis of the demand and supply. Finally, the last part is the conclusion, which pointsout the inadequacies of the study and analyses the direction of future work.