Study On The China Mobile Group Heilongjiang Co.,LTD Rural Market Development Strategy Under The Background Of The Rural Informatization

In recent years, the fierce market competition makes the Heilongjiang city mobilecommunications market has been relatively saturated. While in the rural market, with thedeepening of the new rural construction，farmers’ income growth, and communication needsof rural areas continuously improve. As the focus of strategic transformation，the developmentof rural market become more and more important for Heilongjiang mobile.This thesis base on the deeply analysis of the present situation of Heilongjiang ruralinformation, future development trend, the demand for information technology in rural areas,as well as internal and external environment of the development of rural market, through theuse of such as SWOT analysis method, studied the opportunities and threats, identify thestrengths and weaknesses, combine with the actual situation of The Heilongjiang Mobile,draw the conclusion that Heilongjiang Mobile should rely on all levels of governmentinformation policy in rural areas, rural industrial structure upgrading and restructuring as anopportunity to actively expand the rural market. Then, from five areas such as building thenetwork, human resources, marketing, channels, and competition, proposed HeilongjiangMobile functions strategy of the development of rural market, proposed foster strategic,promote strategic and enhance strategic of Heilongjiang Mobile development of rural market.At last from human, financial and institutional three aspects, proposed the safeguard measuresof implementation of the strategy.