Artgress Online Business Plan Of Some Company

With the rapid development of the Internet in China, and more than10years development of the market, e-commerce market has entered a growth phase. Online shopping rate has exceeded400billion yuan per year, resulting more and more traditional companies involved in e-commerce. The thesis focus on the research of the situation of e-commerce Marketing and art industry, to elaborates the market opportunities, to analysis the operations of the art site operations, hope it could take some inspires to the investors, managers of shopping sites, and the enterprise engaged in e-commerce. With an art site for the study, in the form of a business plan, using the theory of strategic management, entrepreneurship, marketing management, financial management, undertook a detailed analysis of the project on the marketing, operations, investment income, risk control, and other areas, to make investors get a very clear understanding of the project, thus created the conditions for the project financing.Firstly, the thesis did an macro-environment analysis of the e-commerce and art industry, namely policy analysis, legal, economic, technical, cultural and other factors, to clear the favorable and unfavorable factors in macro environment, learned that macroeconomic environment is conducive to the development of "art network" Web site project.After analyzing the macro environment, developed an operation strategy, through analysis the advantages, weaknesses, opportunities and threats of the project by using the method of SWOT analysis. On the basis of these analyses, selected the target market of the art websites, identified brand image and the positioning of products and services. According to the established strategy, formulate the marketing strategy for target market, in order to raise brand awareness, improve traffic, expanding market share, achieving the profit goals.Finally, did the financial analysis of the project, forecast all the cost, cash flow and future earnings, and forecast risk assessments and make appropriate responses. Based on the above analysis, came to the conclusion of this project that is feasible and worth the investment.