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WWW.Jetlink.cc-social Network Service Website's Business Plan

Posted on:2011-03-22Degree:MasterType:Thesis
Country:ChinaCandidate:X W YangFull Text:PDF
GTID:2189360305965350Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Until Dec 2009, The quantity scale of Chinese cyber citizen reached 384 millions. The size of Internet users ranks first in the world and internet. Although Internet has reached only a small of the 28.9% of people in China, China's Internet industry has created one miracle after another. Sina, Netease and other portals are listed on the NASDAQ, Baidu, Alibaba, Kong.net.51 job and Ctrip also subsequently followed. With Internet penetration,We find that the network industry pay more attention to market segmentation. Nowadays, the three infrastructure of internet:e-mail, instant messaging and search technology have become one part of life. SNS is considered as Internet fourth infrastructure.SNS (social network service) originated in the United States.in Mar 2003. Mark founded Facebook mainly for the application of contacts. At present, Myspace,Facebook, Friendster have been known as the U.S. the biggest social network site. In July 2005, MySpace was acquired by the United States Information Group which costs about 580 million U.S. dollars; In October 2007, Microsoft bought Facebookl.6% of the shares. Which costs about 240 million U.S. dollars. Facebook and Myspace have their special characteristics and their profit model is relatively clear. In recent years, China's SNS site also is beginning to flourish, such as the campus network,51job, Juyou network, Happy network, and so on. SNS site not only process personal data, manage personal social relationship and credible business information sharing, but also deal with the entertainment, applications and other functions. Because of more serious homogenization of SNS sites, The SNS site is based on the actual social relations, online interaction, therefore, the current domestic SNS sites is still in the stage of person accumulation and not yet a clear business model.Several university students of mine and I are very optimistic about the prospects that the SNS.We think that, with the market segmentation, the SNS will become a social network platform for various industries and business.As a result, we intend to set up neighbor network, in order to create an industry-based communications SNS Web site.for the above reasons, we make preparation as follows, drafting this business plan, the feasibility of operating the site analysis, making clear the operation and management strategy, making implementation and financial plan, financial risk assessment and control.
Keywords/Search Tags:social network, website, business plan
PDF Full Text Request
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