Study On The Development Strategy Of JINHUA SKGX Air Conditioning Company

Currently in the era of economic globalization, those who rely on manufacturing costreduction has not much advantage, manufacturing profits are less and less. However, after aseries of measures under the control of the government, China’s air-conditioning industry iswavy forward, upward spiral. Since the increase in the price of raw materials, labor is nolonger cheap and increasing transportation and cost of sales, air conditioning company lessand less profitable. In this case, the air-conditioning companies expect an excellent way tocontinue to press them through air conditioning parts manufacturer profits to makethemselves against possible losses. Therefore, those parts company was caught in themiddle, both to squeeze by customers, and the same can not avoid the impact of various costincreases, fell into dire situation. Thus, almost all of the air-conditioning compressor currentroughing company first and foremost problem is how to transition as soon as possible, toregain the initiative in the market, and will not be eliminated by the market.This article analyzes the air conditioning industry, air-conditioning compressor industry,air-conditioning compressor roughing industry development status and future trends, andfive competitive forces model through a detailed analysis of the compressor roughingindustry; air conditioning company in JINHUA SKGX for example, a combination ofinternal and external environment of air-conditioning company in JINHUA do SWOTanalysis a detailed analysis of the external factors, and then come to a long-term strategicdirection of the company and strategic thinking. Thought the integrated development ofideas, and then put forward the integration of ideas. The company eventually fragmentedsupply from air conditioning compressor components of successful transition to modular...