Empirical Research On Driving Factors Of Social Responsibility Of Small And Medium Enterprises In Lanzhou City

Small and medium enterprises have the important status and function in our country’s economic and social development.For Lanzhou, an underdeveloped inland city, the small and medium enterprises undertake social responsibilities that are relevant with the region’s economy and social harmonious development. How the current situation of small and medium-sized enterprises to fulfill their social responsibilities, what problems exist, what are the driving factors of Lanzhou small and medium-sized enterprises to fulfill their social responsibility, which is the key driver, through the analysis of the data, according to the research results, suggestions are put forward, which is on the purpose.Based on the literature research and the clarification of the social responsibility content and the driving factors of the small and medium enterprises,this paper puts forward the research models and theoretical assumptions,collects data by using the method of questionnaire survey and makes statistical analyses of the hypothetical independent variables:coercive power of laws and regulations,stress related to interests,social supervision power,intrinsic interest appeal,corporate ethics,independent variable corporate scale,enterprises’development stage,and nature of the enterprises and the industries. These analyses include:descriptive analysis, correlation analysis, regression analysis and variance analysis.The study has found that the driving factors for social responsibility of small and medium enterprises in Lanzhou mainly include two dimensions in turn:corporate ethics and social monitoring force corporate ethics is the internal driving factors, social monitoring force is the external driving factors. For the different properties, the different development stages and different sizes of small and medium enterprises, the corporate social responsibilities have significant differences.But for the small and medium enterprises in different industries, there is no significant difference in corporate social responsibilities.Therefore, this paper suggests, to mainly from the enterprise ethics and social supervision of2factors, the interaction factors driving the attention inside and outside the enterprise, initiative, a strengthening of Lanzhou small and medium-sized enterprise to fulfill the social responsibility, to assume social responsibility has become a conscious behavior of enterprises; on the other hand to establish a sound and effective social supervision system and operational mechanism, give full play to the social supervision force; the combination of inside and outside, is the key to improve the level of small and medium-sized enterprises of social responsibility.