The Analysis And Evaluation Of Comprehensive Competitiveness Of Ganan Autonomy State Tourism Industry

Tourism industry,has become the backbone of regional economic development as it plays an important rule in promoting traditional culture,local recognition and increasing the regional income.It attracts extensive attention from local government and academia since it gives a major push to the healthy development of regional economic and society.The party’s seventh session of the Sixth Plenary Session’s decision about cultural flourish and using tourism industry as strategic pillar industry shows the way for Gansu Province’s tourism industry and provides an rare opportunity for development..Though market economic lacks of development and the industrial structure singularity,Gannan state full of unique tourism resource..It is a worth-considering and sorely needed problem which includes aspects about making full use of unique tourism resource,transferring tourism resource to economic advantages and driving minority area’s economic development.Base on the contrastive analysis of tourism industry at home and abroad,especially the development status of tourism industry in other cities and states in Gansu Province,this essay will state the total condition of tourism industry’s development in Gannan state,give a comprehensive evaluation to its competitiveness and expound tourism industry’s rule in contributing the regional economic development and the economic structure in Ganna state,emphasize the necessity and urgency of this issue,by means of several approaches such as linking theory with practice,empirical analysis,comparative analysis.In the course of depth-analysis in problems and restrict factors which may be encountered in the development of tourism industry,this essay also summarizes the original superiority and the opportunity in this issue.On this circumstances,presenting a fundamental structure for the development of tourism industry.Also,some specific measures and advices for advancing the comprehensive competitiveness and achieving the leap-forward development of tourism industry will be given according to some angles such as using policies and the leading role from government,laying stress on the basic effect of market resource allocation,promoting brand image of special features,strengthen propaganda and infrastructure construction,enhancing the human resource of tourism.