Huaxin Company Development Strategy Study

Under the globalization economic environment, Huaxin Company is faced with not only the pressures from external, but also the difficulties from internal. Externally, the problems exist from enterprise islet, dis-economic plant scale, and also product price pushed down by demotic emulsion ABS, noumenon ABS and succedaneums by PP, HIPS. Internally, the problems are:A) abnormal production operation caused by immature process or technical; B) unstable product quality, low side product quality, low acceptance level from market, low profit enterprise operation; C) low level enterprise management, unclear enterprise culture, extensive and fuzzy management model and organization configuration, ill-adapted to the need to modern enterprise; D) lack of capability solving core issue of technology, and contradiction of human talent chain etc. To handle those series of problems and seek developing in the tough completion market, it is must to make survey and analysis of Huaxin company’s strength, weakness, opportunity and threat (SWOT) from the strategy point of view, to re-define company’s strategy position and strategy formulation, put forward an effective strategy execution measures. Therefore, a clear and definite of development strategy for company future is the vital task to the company.This paper is to utilize strategy management related theories and to make analysis of Huaxin company external environment and internal condition, excavate the root cause of enterprise problems, search out key factors of enterprise success and development direction, formulate Huaxin company development strategy and put forward the countermeasures to be adopted. The research result could be major reference value to Huaxin company and its group on future strategy and decision-making.