Research On The Development Strategy Of Shandong DY Metal Abrasive Inc.

Metallic abrasive industry, although started more than one century ago, was first introduced to the domestic industry in the nineteen-fifties and sixties, and rapidly developed during2000and2006. Great changes in the metallic abrasive industry policy have taken place thereafter. Along with the unpredictable and complex macro-economic situation after the American sub-prime crisis and European debt crisis as well as the growing international requirements on the standard and quality of assembly manufacturing, metallic abrasive industry and enterprises are facing new opportunities and challenges after2008. Especially with the accelerating industrial upgrading in recent years, high and new technology industry and advanced manufacturing industry has already become the main engine to promote economic growth. As a leading manufacturer of metallic abrasive media in China, Shandong DY Metal Abrasive Inc.(hereinafter refer to as DY) is pressed to establish an effective development strategy and research the subject on how to continue undertaking its industrial and social responsibility and actively lead the orderly development of the industry.This article researches on the metallic abrasive industry facts and present situation of DY, analyses the exterior opportunities and risks and interior strengths and weaknesses based on the enterprise strategy management theory and SWOT&QSPM analysis model, puts forward the development strategy, goals and implementation measures of DY。The study of this article, on the one hand, provides theory research and analysis on the development strategy of DY in the next three years. On the other hand, it is expected to provide beneficial support and reference to company decision makers when making long term and sustainable development strategies in the future.