Customer Relationship Management Ltd. Ai Sensi

China market has turned to be one of petty margin with fierce competition, As the most important asset of company, client relations become the focus of market competition. It is maintenance of valuable customers that determine whether the company could obtain competitive advantage, even involve its survival It’s the first step for enterprise to research the client relation asset and maintenance of relation effectively in order to realize the renovation of management pattern. Combined with the long term work experiences and referring to the new marketing ideas prompted out in domestic and abroad area, the paper makes research in the client relation assets and client relation maintenance with the quantitative and qualitative methods Not only for the marketing staff to adjust client organization but also for the sales of marketing team to study the client management, the paper could offer considerable reference.With the competition among enterprises increasingly fierce market environment, customer resource is the strategic resource of enterprises, establish, maintain close relationship with customers, the development has become a priority among priorities for enterprises to obtain sustainable competitive advantage. However, key point should be understood, customer management today has not only keep the traditional idea that customer is God, but will happen of "God" change "the devil", a series of problems, such as bad action to the enterprise, which lead to the loss of the economic interests of enterprises, enterprises profit decline, simply blind to the customer make no different, not the same as the customer to use the same model, no target, not necessarily can ensure the lasting competitive advantage. On the other hand that’s the main reasons for enterprise cost up, the benefit down.To acquire a new customer take costs5times as much as an existing customer costs remain, so compared to find new customers, sales of new products to existing customers more cost savings. However, Sean Burnett research shows, enterprise customers to reduce annual average of about20%, what measures should be taken to prevent the ordinary customers, especially in the core of the loss of customers even become an important research direction. A new concept of key customer relationship management" develops the idea of customer relationship management. This paper studies the identification procedure in creating key customers of enterprises analyzes the optimum approach to exploit and retain key customers, and emphasizes the key customers’core position in the process of operation and management. In this paper, base the Essence science and technology limited company customer relationship as an example, as the main operation tape and surrounding paste products, start-up of production and sales of small and medium-sized companies, the customer is rich in resources, but the lack of management and maintenance of customer relationship experience, resulting in business sales is very unstable, and several large customers’order downside or even lost all. Based on the research and application of company customer management system, customer relationship management reflects the change from extensive management mode to the back by customer segmentation and maintenance management method has, through the analysis of the process, and puts forward the importance of this management method and the necessity, to the development of enterprises to provide some suggestion.