Film And Television Industry Brand Building Research

Recent years, China has paid high attention and has given strong support to the film industy. With the promotion of the culture revolution, Chinses film industy has been full of vigor and developed repidly. Cinemas and company culture have become the most popular themes in this field, and culture strategy development of the show industy has also reached a new competetive level.Based on the current considerably advanced movie market and the film consumption culture, this thesis takes Omnijoi Media Corp, as an example to make a further study of this industry in adopting the theory research and case analysis method. By reading some documents, collecting and organizing such information and data, the author discusses the huge space of brand building in this field. According to the theory of brand building and marketing management, this thesis combines with Omnijoi Media Corp, carries a simple analysis on today’s film and television industry in the process of the construction of brand strategy, and got some valuable clues. This study realized the good combination between theoretical research and practical cases, got the very good practical operability, combined with analysis of the industry development situation at home and abroad, and will forecast the development trend. It is not only beneficial for the Omnijoi Media Corp of film and television industry development, but also provides the practical operating method reference for Omnijoi Media Corp brand strategy choice of film and television, which provides a more profound reference influence in the brand construction field.This article is divided into five parts, the first part introduces the research background and research significance. The second part mainly lay a good theoretical basis to the research, through a lot of reading, arranging enough theoretical materials, self-monitoring of digestion and absorption, further clarify the theoretical significance of this study. The third part is take Omnijoi Media Corp as an example, the Omnijoi Media Corp macro environment and competitive environment make a deep research, aiming at the problems which have been found and the subsequent brand construction problems that may occur, giving treatment measures and response, to achieve the purpose of double control, stable and sustainable.