Research Of Boutique Family Inn Service Enhancement Based On Consumer Demand Analysis

With the continuous social and economic development, the public continues to pursue a better life, and some high-end travelers eager to find an elegant and refined environment, living atmosphere cozy family inn at while to relax and to experience the local culture and living. Thus a number of of domestic and foreign high-quality, high-level boutique family inn emerged as the post-industrial era of non-standardized hotel star product. Although limited in scale boutique family inn, but with high quality service and warm family atmosphere, attracting a large number of tourists pour in, maintain a high level of profits, showing a healthy and rapid development momentum.Currently boutique family inn industry has just started, the prospect is extremely broad, but many of the existing market boutique family inn also unsatisfactory, given the need to improve into the philosophy, services, product design and other aspects.This paper analyzes start from consumer demand, summed up the key elements of consumer demand, on this basis, the boutique family inn service enhancement gives recommendations.The first part is the introduction and overview study describes the background significance of the topic, the current development of domestic and foreign boutique family inn and related research, a clear framework for the study and research methods. After the summary, the authors draw boutique family inn is defined as "self-employed home-based, emphasizing the family atmosphere, service quality, design and decoration and geographical features, to provide high quality hotel accommodation and additional services for high-end travelers."The second part is the analysis of consumer demand, the use of questionnaires way to learn about consumer-related demand for boutique family inn. Prior to the survey, the authors selected a representative sample of consumers in-depth interviews, on the basis of a questionnaire to determine the subject, to ensure scientific and comprehensive questionnaire. The study selected193consumers in Zhejiang province survey to understand consumer demand for boutique family inn in the service, price, design, environmental, security and many other aspects. The results of the survey were carried out sample characteristics analysis, travel habits analysis, analysis of key factors intersect, select the motivation and quality of service requirements of frequency analysis of frequency analysis, the above analysis, summed up the focus of consumer demand for the11family boutique family inn.The third part is the boutique family inn service enhancement research, to meet the11key consumer demand as the core, service enhancement put forward relevant proposals. From the service concept proposed limited service concept, selective service concept,"small but excellent" service concept. From the aspects of spiritual satisfaction, proposed to create a family atmosphere is the core differentiation advantages boutique family inn. From the software services, enhancement proposals put forward in terms of breakfast, room service, travel assistance, employee involvement, etc. From enhancement infrastructure design, presented in the architectural style selection, garden design, innovative proposals designed rooms, furniture, jewelry selection, security systems and other aspects.Finally, summed up the core strengths boutique family inn is to give guests a quiet, warm and comfortable home feeling. Boutique family inn on service enhancement to do work in four areas, a combination of traditional and modern, environmentally friendly and ecological parallel, personality and common balance, passion and respect for both. From both to create a family atmosphere, software services, hardware design, marketing and other multi-perspective, to build a boutique family inn service enhancement models. Through three levels of service enhancement to meet consumer demand, that the underlying hardware infrastructure services, is located in the middle of software services, located on the top floor to meet the spiritual needs. Through these studies, clarify the boutique family inn service enhancement ideas, and provides a useful reference for future related practices.