Study On The Integration Strategy Of The BT Technology Company

In recent years, the development speed of data center is accelerating, data center is also facing the increasingly serious problem of energy consumption in China. The manufacturers of data center computer room more and IT data binding, common target is DCIM. BT TECHNOLOGY CO., LTD. as domestic DCIM industry leader, how to achieve strategic transformation, and get great leap forward development, is a realistic and urgent problem.This article combined with the current rapid development of the global data center, the DCIM industry be just unfolding, and the development status of BT. BT should promote the transformation and upgrading of the business model, implementation of the integration strategy. This article is divided into five chapters. Chapter Ⅰ the Introduction section, discussed the research background, purpose, significance and content. The second part explained and clarified the concept of integration strategy, the nature of integration strategy, the types of integration strategy, and the theoretical basis of integration strategy etc... Chapter0Ⅲ detailed the business model and solution of BT, present development situation, development trends ane problems of industry Data Center in China,and the present situation of industry DCIM. Chapter IV on the basis of analysis of market users, International and domestic main competitors, analysis of BT, to clarify the current competitive market situation in DCIM. The fifth chapter of the last part of the paper, from a financial perspective, business perspective to detailed analysis and discussion about the integration strategy of BT implementation path.This article In view of the present situation and development prospects of BT, by analyzing the competitive advantages and disadvantages of BT technology. The final conclusion is, the integrated competition strategy is BT should choose the road in the current conditions.Make businesses while continuing to play their own advantages, should also strengthen the construction of financing channels, marketing network, real around the integration strategy this thinking, enhance core competitiveness of enterprises, so as to improve the market competitiveness of enterprises.