Study On KJ Company’s Marketing Tactics Covering Big Data Service

Age of Big Data has come,medium and small enterprises esp. those technical companies should adjust their marketing tactics to adapt to it,meanwhile,they need to rebuild enterprise’s framework,thus to take the new business opportunities which brought by the growing big data tendance. Marketing tactics is the process of dynamic balance of internal and external conditions change,is a process of creation and repeat,On the basis of thinking about the external market opportunities and the status of internal resources,determining the target market,choosing the corresponding marketing tactics combination and finally,having an effective implementation and control when the enterprise’s external environment,changes,esp. When great changes have taken place in the engaged industry by the state,or when the enterprise goes into the stage of growth and needs the tactics adjustment on the production,business operation and management model or in both conditions,Enterprises should carry on the tactics balance of internal and external conditions’ change and adjust the marketing tactics.This article research is covering KJ company’s marketing tactics under Age of Big Data. KJ company is a software enterprise focusing on the big data application service. It’s established at the time of Age of Big Data. The software architecture of the company is to adopt the SaaS (Software as a Service) application mode which rose in21th century. Later,further adjust the enterprise’s framework through the big data techniques and make research on market structure,the behaviors of consumers and competitors,after that,identify and evaluate them,so to choose the appropriate market opportunities. Also,on the basis of making reference to COSO internal control model,to design the KJ company’s internal control structure about the market tactics. Through introducing how KJ company combines with Big Data techniques in different levels of marketing tactics.This article explains clearly about KJ company’s making use of Big Data to promote enterprise’s information service ability and level,so as to adjust marketing tactics.