Environmental Studies Electricity Supplier Marketing Channels And Traditional Marketing Channel Conflict

E-commerce provides an opportunity for the selection of manufacturing enterprise marketing channel, but more network marketing channels in the traditional retail channel, the cosmetics manufacturer is a traditional retailer supplier, has become its direct competitors, and the channel conflict become a common focus in business circles and theory circles. Double channel conflict electric environment often damage the interests of all, or even destroy the traditional channel relationship, eventually led to the collapse of the channel system. In this case, the cosmetics industry is facing not only the opening of the electronic direct channel, and eliminate the conflict of mixed marketing channels,In this paper, through the combination of theoretical research and case analysis summed up the general method to solve the cosmetics enterprise channel conflict management under electronic commerce environment, the cosmetics enterprises network marketing channel management typical case--three cosmetics company was analyzed, and puts forward the corresponding marketing strategy, have important reference significance for cosmetics enterprises to enter the emerging network market.