Research On Logistics Collaboration Of Tobacco Commercial Enterprise:Based On Value Chain Perspective

Business competition is becoming increasingly fierce with the development of globalization and information technology. How to catch up with the changing market and to make quick response to these changes are critical factors for enterprises to obtain competitive advantages. In the21st century, market competition is gradually changing into the competition among value chains. An enterprise must make use of all kinds of usable resources on the value chain to meet customers’needs and to obtain competitive advantages.In the tobacco commercial enterprise, logistics is an important support of obtaining competitive advantage. Logistics’ present situation and its problems not only have profound significance to improving its overall strength, but also have an indispensably important role to build the core competitiveness of tobacco commercial enterprises. Tobacco commercial enterprises have made some achievements in promoting the process of logistics modernization, but there are still many deficiencies, e.g. weak ability to adapt to the market, low logistics operation efficiency, tough task of main costs’control and etc. The emergence of these deficiencies come from both the internal side of logistics and also the other factors that influence logistics, so it is necessary to make analysis of the value chain, realize logistics collaboration and ultimately improve the overall efficiency of operation. Although scholars’studies on tobacco commercial enterprises are increasingly rich, what they focused in the past researches is mainly "manufacture-commercial collaboration" and "monopoly bureau-marketing collaboration", while studying on tobacco commercial enterprise’logistics collaboration is relatively blank, this is what this paper research and where the meaning is.Based on references and the understanding of value chain theory, this paper generalized and summarized the definition and characteristics of value chain, which leads to the research of relationship between value chain and collaboration, and build a relationship model of value chain and collaboration. On the basis of the model, this paper analyzed tobacco commercial enterprises’logistics collaboration:considering tobacco commercial enterprises’ logistics collaboration as a value system, obtaining the relevant factors of tobacco commercial enterprises’ logistics collaboration, as well as explaining the identification of collaboration opportunities and key links. Finally, a case is studied on A tobacco commercial enterprise realizing its logistics collaboration. Collaboration opportunities are first identified, based on this, key links of the logistics collaboration value system are analyzed, the distribution of value points on the key links are found, and then the logistics collaboration model is built, and collaborations on process, information and people are proposed at the end.