Research On The Development Strategy Of Nongan County Electronic Commerce

According to information displayed, Taobao released a “county region onlineshopping development report” on July29,2013, the online shopping data from towthousand and six county region all of the country including counties，county-level cities,flags, autonomous banners, autonomous counties, forested areas and at the county level,d.c. suggest that there are more than30million people buy online in these areas in2012,spent179billion yuan, up nearly87percent on the previous year. The average personspends five thousand six hundred and twenty eight yuan on online shopping, but onlyfour thousand seven hundred yuan in most tier one and tier two cities. Also54timesonline shopping per capita in county region compared to39times in most tier one andtier two cities.In today’s situation of vigorous development of e-commerce, the county region willdevelop rural e-commerce which would be a huge market in the future. It will alsomobilize the circulation of rural commodities by means of e-commerce in order toexpanding domestic demand, sales promotion on rural commodities and expandconsumption, all of which are of strategic significance.Based on strategic management theory, the theory about enterprises cluster, blueocean strategy and red ocean strategy. This paper stands on the point of developmentstrategy to analyze multiple business models of today’s ecommerce development andtake Nongan county of Jilin province for example, making comprehensively analysissuch problems as shortcomings in information, logistics, transaction, talent as well asfinancial barriers according to its demand and regional character of e-commercedevelopment, and then it spells out some ideas to solve the problems above, forinstance, integrating original resources and upgrading available resources. According toits economic significance and feasibility of e-commerce development in nongan county, we can work out concrete measures such as government guidance and support, buildingcounty level e-commerce platform to collaborate with some leading e-commercenationwide as Taobao, Amazon, Jingdong Mall. Establishing e-commerce incubators toencourage youth startup, talent training and setting up a complete system of countylevel e-commerce in terms of BTC, CTC, OTO transaction, e-payment and logistics.