Strategy Research Of User Privacy Protection In E-commerce

As the E-commerce developed rapidly, it highlights the privacy protection problem, which has also become a red-hot research topic throughout the world. Nowadays, illegal activities of damaging privacy are repeated in E-commerce, such as consumer privacy has been made public, personal information has been collected and used without authority. So privacy protection problem is imminent, and the adverse winds of E-commerce industry must be rectified. This essay mainly concentrates on the hot issue about privacy protection in E-commerce, displays its present situation. By narrating some related policies of several countries, and thorough research in TAOBAO.COM, one of the biggest E-commerce operators in China, we hope to propose some effective suggestions on privacy protection.Inductive and contrast method is used in this essay, which can sum up scattered contents, then make a conclusion by comparison. First we describe the current status of privacy protection. Then we summarize privacy protection policies of several foreign countries, like EU, Britain, France, Germany, US, Canada, Japan, Singapore, Korea, analyzing their advantages and disadvantages. Finally we find out some experiences which can be used for reference in our country.Case study method is also used in this essay. By analyzing privacy protection problems in TAOBAO.COM, including current status and countermeasures, we can also find out something deserve reflection.Privacy protection problem in E-commerce is of far-reaching significance. Sufficient respect and protection for privacy is the premise of a mature and flourishing economic environment. Through this essay, we hope to find a suitable way for sustainable development of E-commerce in our country.Privacy protection in our country needs to be improved. As soon as our government, E-commerce operators, consumers work together, privacy protection problem is to properly resolve. E-commerce in China will sure grow healthily.