Study On The Academic Marketing Strategy Of Z Biological Medicines Company

Treatment of tumor immune (mainly refers to CTL cells, DC cells, CIK cells, NK cells, TIL cells) is a high-tech twenty-first Century cancer therapy. Different radiotherapy and chemotherapy for tumor diagnosis and treatment, tumor immune cell therapy has good curative effect, low toxicity or no, no drug resistance advantages, it has become one of the most promising technology is an important part of comprehensive treatment of tumor and tumor development.2000"international America tumor biological/immunotherapy and gene therapy" conference summary report pointed out:"the biological treatment is the only known method is expected to completely eliminate the cancer treatment, twenty-first Century is the era of biological therapy of tumor".Tumor biological therapy for tumor treatment of new treatment method, the specific have the following trends:1countries improve the tumor biological therapy of market laws and regulations, will make many does not meet the requirements of small tumor biological treatment enterprise gradually be eliminated;2China’s anti tumor huge potential consumer market, in order to obtain profits, the development of biological treatment of tumor enterprises through a variety of ways to gain market share, and actively explore the marketing strategy research of biological treatment of tumor;3patients and relatives of patients quality gradually improve, consumer psychology and behavior is becoming more and more mature. High market potential, enormous profits and the mature consumer market for tumor therapy market has brought a rare development opportunities and challenges. With the development of novel diagnostic and therapeutic technologies, physicians must constantly learning, in order to improve the treatment level and the academic status, and physicians to understand the channels listed new depends largely on sales of pharmaceutical enterprises promotion of academic and professional media information transmission.This article is divided into six parts, the first part is introduction; The second part is the company introduction and academic marketing present situation; The third part is the issue of academic marketing company; The fourth part is the company’s analysis of the causes of academic marketing problems; Academic marketing strategy countermeasures, the fifth part is the company in the marketing, operations management, on the basis of academic marketing understanding, combined with the author’s own work experience and understanding, in Z company’s existing operation management mode and academic marketing strategy as an example, analyzes the in operation management and the characteristics of academic marketing model, and combined with the working practice, the problems found in the present work, in combination with analyzing the specific problems, and find the corresponding solution, provide a reference for the company in the target market promotion plan. Based on the study summarized the relevant academic medical treatment company marketing strategy, to provide a set of executable method, for Z company itself and other tumor biological treatment provides a set of lessons, scientific academic marketing and operation management system.