A Research On The Relationship Between Degree And Performance Of Manufacturing Servitization In Guangdong Province

Along with the economic development, technological progress and increasingly furious marketing competition, manufacturing activity are in declining profits, the value of traditional production and sales of physical products is more and more unattractive. Based on the change, the manufacturing in order to obtain competitive advantage, begin to pay close attention to service link in the value chain, the value chain by gradually for the center with manufacturing to service centered, hard to stretch on both ends of "smiling curve", specific performance in, on each link of the manufacturing value chain, the service elements of input and the proportion of service output in the final product are increasing, GE and IBM are successful example. Manufacturing industry in Guangdong province to undertake the world industrial structure shift and after30years development, great progress, and become a national and global manufacturing base. However, in recent years manufacturing industry in Guangdong province is restricted by orders, excess capacity and insufficient efforts in independent innovation, limited environmental capacity, rising labor costs and other factors, transformation and upgrading are needed. Manufacturing servitization is one of the important forms of the rise of the service sector, and one of the important contents of new industrialization. Manufacturing industry in Guangdong province need to seize the opportunity, to realize transformation and upgrading of manufacturing industry and competitiveness promotion by servitization.The paper reviewed the domestic and foreign scholars’research on "Manufacturing Servitization" concept, evolution stage, influence factors, degree measurement and its impact on manufacturing performance, etc; on the basis of research results, from the perspective of strategic management theory, marketing theory and economics theory, discusses the theoretical basis of manufacturing servitization; from the viewpoints of manufacturing, services and manufacturing servitization, analysis the present situation of the manufacturing servitization in Guangdong province; then respectively using the input-output data and cross section data of listed manufacturing companies, measure the degree of input servitization and output servitization of manufacturing in Guangdong province, and analyze its relationship with the performance; finally from the angles of government functional departments and manufacturing enterprises, put forward the strategic measures of manufacturing servitization in Guangdong province.By studying come to the following conclusions:from the point of view of input servitization, it is increasing trend in service intermediate input quantity of manufacturing industry in Guangdong province; the degree of manufacturing servitization, experienced a process of first fall after rise, is now in the period of accelerated; the productive service industry is the main source of manufacturing servitization intermediate input; there is "Service paradox" in the early stages of manufacturing servitization in Guangdong province, but after the servitization development to a certain extent, the increase of the service intermediate input has a positive effect on manufacturing performance. From the perspective of output servitization, the degree of servitization of listed manufacturing companies in Guangdong province has no significant impact on corporate financial performance, and inverted u-shaped relationship to the enterprise market performance.