The Research For The Development Strategy Of ZJ Group Enterprise

Since the16th century conference, investment demand gradually becomes the main means to driver the development of social economy. As important investment drive economic growth in the field of traffic infrastructure investment and construction, always become a national and each place the important measures to revive the economy and improve people’s livelihood.Zhuhai Municipal People’s Government (Municipal Government) to "break through the traffic bottleneck in two years, five years to initially built in the Pearl River in the West Bank city transport hub," the development of strategic objectives for the driver, the city started a major transportation infrastructure construction, and use investment to promote economic development, and use transportation infrastructure construction to break the bottleneck of economic development, it’s build up "traffic ahead, industry driven, urban development," the three development pattern.In order to break the bottleneck of traffic and construction hub cities established ZJ Group, in assuming the mission of major transport infrastructure investment and construction supporting the orderly development of transport infrastructure construction. In this paper, join the development process of ZJ Group became the main force of the major transportation infrastructure construction and operation of municipal government, the first chapter from the proposed research questions, industry background and significance of the research study is to elaborate ZJ group in the face of complex environments better position to play a central and in order to complete the task of building traffic of government, draw domestic and international literature review, propose practical research methods; the second chapter against the relevant theory of competitive strategy, value chain theory, PEST and SWOT analysis, theory of core competence theory and other related diversification strategy analyzed with good arguments; the third chapter will combine theoretical perspectives related of references, conduct ZJ Group’s competitive environment analysis, from the enterprise itself to the macroeconomic environment, industry environment, analyzing opportunities for existing and threats for faces of business; the fourth chapter combined impact of the external environment, in-depth analysis ZJ group resources capacity of the environment, through internal resources, capabilities and core competitiveness analysis to identify their own strengths and weaknesses; the fifth chapter analyzes starting from the enterprise development orientation, establishing corporate vision and mission, proposed strategic thinking, to conduct a strategic positioning and t strategy described for development of ZJ Group, by long-and short-term planning of business development goals, mining business development focus areas and strategic path; the sixth chapter around development strategies of ZJ Group implementing multiple security programs of the business value enhancement, organizational restructuring, and human resource strategy, system and mechanism innovation, research and technological innovation, enterprise culture construction.Through this study, to ensure ZJ Group is the leader in the industry development of the transportation infrastructure construction of Zhuhai, it’s better actuating own business through operation of agent construction by the government, to enhance business value by the operation, to consolidate the central position of the business of the government agent construction by the enterprise value. it’s achieving sustainable development of enterprises.