| Firstly, this paper focuses on the analysis of environment of medical informationmarket of our country at present, pointed out that the current in a revolutionary era belongsto the medical industry, hospital management system has been unable to meet the originalbackward medical industry requirements, and medical information is even more markedmedical revolution. America, Japan, Britain and other developed countries will medicalinformation as the primary policy of national health reform, our country also awarded theMinistry of the relevant laws and regulations,"Twelfth Five Year Plan" clearly put forwardthe future health information will be an important task of deepening medical reform, andfrom the political angle, angle the angle of economy and industry development analysis ofChina’s health the information the market environment.Secondly, this paper analyzes the current operating conditions of Hangzhou Weimedical software company, including enterprise’s marketing ability and the ability ofresearch and development. Through the SWOT analysis method to analyze the opportunitiesand threats encountered by enterprises at present, advantages and disadvantages, subdividedagain on the current medical information industry market, in the current market share isdetermined to keep the case, put more energy into the three, the four line of the city andcounty hospital in the city, and actively seize the development of the field of data analysisand mobile medical field, will be put into the research and development of new products tothe mobile medical market target market.Then, on the analysis of the characteristics of the Hangzhou health medical softwarecompany, proposed the difference marketing strategy is the core of the whole enterprise,through the differentiation strategy can quickly improve the product’s market share, isadvantageous for the enterprise to establish a good brand image and improve the profits ofenterprises. In view of the characteristics of Chinese medical information according to theenterprise marketing strategy and target market, puts forward the concrete measures ofenterprises:1. The enterprise marketing strategy through differentiation, provide differentiatedproducts as the goal market, differentiated services, in order to quickly establish thebrand image of enterprises, to improve enterprise profits through brand. 2. When the new product launch, product portfolio sales strategy, reduce market risk.3. For not mature software can consider to give way, not only can obtain the user’sneeds, but also can improve the market share, laying the groundwork for thesubsequent development of enterprises.4. The perfect after sale service, deepen the good image of an enterprise, the enterpriseand the hospital established a long-term friendly relations of cooperation.5. Actively develop the mobile market, preparing for the next mobile medicaldevelopment.6. Actively cooperate with other enterprises, improve their own strength.Finally, the paper on the current medical information market of our country and currentmedical software enterprises, further into the future, pointed out that with the developmentof medical informationization unceasingly thorough, the market continues to expand, smalland medium-sized medical software enterprises more and more will come into the field ofmedical information, at the same time, with the opening China policy, the software companywill also be added to the field of medical information in China, competition will becomeincreasingly fierce, enterprises not only compete also requires cooperation, jointly create abetter tomorrow of medical information. |
