Insights Into The Department Store Business Efficiency Evaluation And Influencing Factors

Retailing industry is a city business card, it used to occupy the dominant position ofthe retail market in our country. But in recent years, as the introduction of marketcompetition mechanism and a number of emerging retailing forms represented by theelectronic commerce developing gradually, our country’s retailing industry receiveshuge impact. Proved by the western experience, the decline of the retailing industry isan inevitable path of urban development. Locating the retailing industry developmenthas become a realistic problem urgently to be solved.This article studies the history of our country’s retailing industry, marketenvironment and its basic status firstly. Then choose the Data envelopment Analysismethod to evaluate operating performance of the22representative retailing store inChina through the horizontal dimension and vertical dimension by5years data. Thenbased on the exploration of efficiency improvement of enterprise management, thispaper uses Tobit regression analysis to study the DEA evaluation results from the capitalstructure, the human capital, the setting up years, the modern management and the dailymanagement five microcosmic angles. The empirical studying results show that theoverall strength of the retailing stores have balanced relationship between each others,the most companies is the average level, but the overall development shows signs ofrecession. In this paper, empirical studying also has obtained that the enterprise’smanagement efficiency is negatively correlated with asset-liability ratio and overheadcost; Operational efficiency is positively correlated with age and asset turnover; therelationship between the management efficiency and the staff degree is not significant, itneeds further study.In the last suggestion, this paper forms the suggestion from the macrocosmic angleand the microcosmic angle. From the macrocosmic aspects, firstly our country shouldmaintain the stability of the macro economy; Secondly, the government should supportthe development of the retailing industry by issuing supporting policy. From themicrocosmic aspect, the retailing enterprises should strengthen the local developmentfirstly to consolidate market basis; secondly it is to streamline institutions and tooptimize management system; lastly it is to foster enterprise brand and to pay attentionto marketing at the same time.