Research On The Competitiveness Of China's Native Retailing Industry

Retailing industry has already become the fundamental industry boosting China's economic development and plays increasing important role in national economic system. Since the policy of reform and opening up goes, the distribution industry have been growing quickly and there is great change taking place in the organazation reform and operation scale of native retailing industry. Especially after China accessed to WTO, the opening up of retailing industry greatly threatens the native retailing industry in terms of competition. The health and competitiveness of the native retailing industry make great sense to the national competitiveness and economic safety.Centering on the core issue of the native retailing industrial competitiveness, this thesis firstly summarizes the relative study on retailing industrial competitiveness and reviews the theoretical source of industrial organization and industrial competitiveness, namely the SCP paradigm and Michael Porter's Five Forces Model. Then, according to retailing industrial characteristics, it brings forward the meaning of retailing industrial competitiveness which refers to specific value creation ability and accumulating wealth ability of retailing industry. Moreover, it analyzes the relative influential facors, namely, market structure factors, market conduct factors and market performance factors. Market structure factors include industry scale, market concentration, access barriers, customer loyalty, level of operation type and bargainning power on suppliers. Market conduct factors include store expansion, franchising and M&A strategy. Market performance factors include industrial profit ability, debt service ability and operating efficiency. Considering the obtainable figures, as market structure decides the market conduct and therefore the market performance , the thesis designs the Indexes System of Evaluating domestic retailing competitiveness.The thesis divides the Indexes System into two parts, namely the decisive indexes and revealing indexes, which is further reified as seven secondary indexes. Based on the relative statistical figures and further study, this thesis uses principal component regression(PCR) to make emperical study on domestic retailing industrial competitiveness. The result manifests that the domestic retailing competitiveness is superior to that of foreign invested retailing industry. It is also indentified that retailing industrial competitiveness of the listing native companies is maximal while that of joint venture companies is maximal among foreign retailing industry in China. Compared with foreign retailing industry, the native retailing industry has absolute advantages in scale and partially in distribution capacity, operating efficiency, expansion ability and profitability. At last, the thesis puts forward corresponding countermeasures, such as enlarging the retailing scale, improving the information technical level, developing the modern logistics industry and perfecting the law system in destribution field.