The Research On Key Account Marketing Strategy Of Wasion Energy

It was the eternal topic of entrepreneurs and managers how to stand out fromcrowd in the fierce market competition of all company. The long-term marketingconvince that different enterprise have different contribution for their company, so itis necessary to subdivide into enterprise clients and explore the important client andcarry out individuality marketing. Wasion is one of the pace settler in the market ofEnergy and Measurement, according to analyze the current situation of Energy andMeasurement product and development trend, we know the government policy havegreat effect on Energy and Measurement product maeket. According to investigate theEnergy and Measurement product of Wasion block,we known about the most ofbenefit is come from a few of electricity enterprise client. Energy and Measurementproduct character and its marketing current situation decided the marketingdevelopment orientation of Wasion block is the great client marketing. The paper useSWOT model analyze the development strategy advantage,disadvantage,opportunityand feasibility and challenge of Wasion block big client of Energy and Measurementproducts. Wasion block carry out big client marketing strategy is that dividid intoEnergy and Measurement products that intrisic value client, adding value client,andstratege value client. In order to carry out big client marketing, the pap er explore thestrateges about meeting big client, big client negotiation and maintain big client.How to carry out the big client marketing strategy? Change the marketing idea,cultivate the marketing person and set up the marketing team and organizatio n system.All in all, if you want to carry out big client marketing strate gy,we must becustomer-focused, known about client realy requirment and Asset Classification,control the big client and research how to meet, negotiate and administrate the bigclient,then cultivate the loyal of some big client.