The Research On Marketing Strategy Optimization Of Wasion Group

China is a big manufacturing country, all kinds of manufacturing enterprises occupy a very important position in China’s national economy, the development of the entire national economy has an invaluable role. However, the management of these enterprises in the actual production process, often there are a lot of issues, strategic issues management often particularly prevalent in many enterprises. In today’s globalized world economy, competition pattern of the background, the survival and development of enterprises will focus on the comprehensive, multi-dimensional competition unfolds, and as a key element of the competitiveness of enterprises:how to choose their own marketing strategies, how to established target for effective implementation, it is increasingly becoming an important research direction, but also the only way for sustainable development of enterprises.Based on the national smart metering, and energy efficiency management solution supplier Wasion Group as the research object, through market research and analysis, this paper expounds the enterprise competition strategy theory, the basic content of the main tools and theory and the research status quo, for the study of the paper lay a theoretical foundation; Secondly, according to the practical field investigation and reference data, using porter’s five model method, etc, to the enterprise’s market competition situation, summarize the overall environment and industry structure.. Then from set out actually, to the enterprise’s internal environmental elements make a comprehensive analysis and evaluation, respectively. Then, on the basis of analyzing the Wasion Group’s strategic planning, market segmentation and positioning, according to and put forward the corresponding marketing strategy. From product, price, channel, promotion, relationship marketing from several aspects put forward the concrete marketing strategies. Finally, Wasion Group marketing strategy guarantee measures are put forward.Article concludes system, fully discusses the Wasion group development course and trend, the overall analysis of the Wasion group of the strengths, weaknesses, opportunities, threats, based on the marketing status of Wasion group at present, combining with Wasion group enterprise strategy, the strategy for their design combination, can for Wasion group with similar competitive gap, provide beneficial reference to keep industry, including lean innovations have target market subdivision marketing innovation, technological innovation. From two point of view, the theory and practice of this study are feasible and has practical guiding significance to the development of Wasion group’s business.