Marketing Strategy Study Of G Company Energy Efficiency Management Product

With the rapid development of the global ec onomy, sustainable utilization of energy and the environ ment for hum an survival is the gradually serious problem. Facing the hum an common problem, energy saving and em ission reduction is a global consensus. O n how to solve the energy shortage problem increasingly, all countries are aware of: on the one hand is to take more efforts to develop such as so lar energy, wind energy and other renewable green energy, on the other hand is to improve the ef ficiency of various ener gy usage, to achieve meticulous efficient management -- this needs the intelligent energy efficiency management system to support the achievement of this result.In reality, energy efficiency management is one of the important segments of IOT. In the realization of functions, it includes the bottom layer of ener gy consum ption and environmental data collection, the middle layer of reliable da ta transmission and the upper layer of data storag e and ener gy efficiency an alysis on o ptimal m odel. Now in the spurt progress of IOT developm ent, "interconn ection and interworking", "innovation and trans-boundary" are more and m ore frequen tly m entioned by people, "user experience", "customer perception" are m ore and m ore pay attention to by people, which is also the demand factors of ener gy efficiency m anagement, esp ecially for p roduct function and the marketing promotion.This paper aim s to t he detailed explan ation of G company’s ener gy ef ficiency management products and m arketing situat ion under the IOT industry background, and further to using the relevant theory of m arketing m anagement to analyze the marketing strategy of G company’s energy efficiency management products focusing on the ICT industry, then com bining with myself working pr actice in ICT field for m any years, put forward optimization suggestions for marketing strategy.In the specific content, the first chap ter mainly introduces the background and significance of the res earch pap ers, the deve lopment status and trend of IOT, and the connection between en ergy efficiency m anagement products and IOT; the secon d chapter mainly introduces the G ener gy efficiency management products business, including the aspects of com pany profiles an d products series; the third ch apter focuses on the using of industry analysis and business model canvas, Michael Potter’s five forces analysis and SWOT analysis model, to analyze the current m arketing situation of G company’s energy efficiency management products, including m arket dem and, marketing and other marketing factors of internal and external environment; the fourth chapter carries on the anal ysis of the marketing strategy of the G company’s energy efficiency management, including product strategy pricing strategy, human resource strategy and prom otion strategy, and finally to put forward the relevant optimization suggestions. The result of this paper is to provide the target value of the practical guidance of m arketing strategy and reference value for the sim ilar industry, focusing honest and "down to earth", but also the years of m y working practice and the summary of the degree course.