Sales Performance Appraisal Improvement Study Of Shenzhen Oneto Uch Co.,Ltd.

The21st century is the era of information technology, the rapid development of modern science and technology led to the rapid development of information technology, thus creating a large number of possibilities, and high-tech companies continue to generate growth, companies are facing competition for China’s high-tech enterprises environment has become increasingly complex and increasingly competitive. Core and lifeblood of business survival is to sell, the company’s sales staff the opportunity to grasp the life companies. In order to better adapt to the complex and volatile market environment, more and more companies realize the importance of high-tech sales staff, and gradually strengthen the management of the sales staff. Web development&sales letter is linked enterprise, business organization sales staff is the most important and most dynamic members. They both represent the sales activities in the enterprise, and close contact with the user; necessary to achieve sales goals, but also be responsible for customer service. The quality of sales staff working conditions not only affect the realization of company sales targets or not, it affects the corporate image in the minds of customers. Therefore, when establishing sales staff performance appraisal system must be in close contact with sales staff characteristics together, establish performance appraisal system should be targeted to avoid flashy. Network Information Technology Co., Ltd. joint letter after a rapid expansion of the business development stage, the current business development strategy has some original expanding into a number of effective optimization strategies, but net sales letter linkage in terms of employee performance appraisal but there are many problems, has been unable to keep pace with the company’s strategic adjustment, to a certain extent, affected the healthy development of the company.From the theory and history of starting performance appraisal to determine the significance of the concept of performance appraisal, the sales staff performance appraisal involved MBO,360-degree assessment, critical incident technique and the balanced scorecard and other performance appraisal important methods are described and analyzed, a joint company for Shenzhen letter network operation process and content of the assessment framework, provide a useful reference for the sales staff performance appraisal SMEs. Then, the paper details the Shenzhen letter linkage network company, an overview of the company’s sales department and goal setting are described, summarized the status of the company’s current performance appraisal to determine the main problems, mainly reflected in:Textual Performance with organizational objectives, structure lacks dependence; performance appraisal system lacks integrity; sales staff performance appraisal criteria fuzziness; lack of effective enforcement mechanisms; lack of effective performance feedback system. After analysis of these issues and I think the main cause of the problem the industry reasons, background and historical reasons, the corporate sector division of the reasons these three areas.On this basis, the paper explicitly performance principles appraisal improved design company sales staff performance appraisal index system, to determine the weight of each index, and the improved overall performance appraisal system to determine the application content performance appraisal system and assessment after the use case.Fourth, the paper proposes a joint letter Shenzhen net sales improved employee performance appraisal program for the new performance appraisal system built, Shenzhen letter linkage network companies must standardize the implementation process, improve the pay system, it can be really effective implementation of performance appraisal program. Must also implement a number of protective measures, specifically:organization and system security, corporate culture and performance appraisal knowledge training, improve communication and feedback system, the establishment of an internal information platform.The main significance and value of this study is reflected in the360-degree assessment in conjunction with key performance assessment methods together through360key performance indicator system this innovative theories and ideas, believed linked to the company’s net sales staff and managers set up detailed assessment indicators and performance appraisal system, so reasoned appraisal, rewards and punishment. Research papers linked not only to the net in the letter sales staff performance appraisal system has been optimized for high-tech enterprises but also the actual sales staff performance appraisal system for the appropriate research on high-tech enterprise sales staff performance appraisal system construction and management played a draw effect has important reference value.