Development Strategy Of SYMG In The Automotive Sector

With the accelerated development of the Chinese automobileindustry, the enormous pulling effect on the machine tool consumption.Especially at the present stage Chinese new energy automobile industryusher in large-scale development stage, the popularization of new energyvehicles speed development direction of the machine tool industry has aprofound influence. This thesis takes the enterprise strategy theory andmodern marketing theory as the instruction, the scale of development anddemand in the face of CNC machine tool industry in our country withsuch a large automotive industry background, the machine tool industryleading enterprises of Shenyang machine tool group company as theexample, carries on the thorough analysis on domestic CNC machine toolindustry external environment needs of the automotive industry, the finaldiscussion of Shenyang machine tool for Strategic Research on globalfast development of the industry to adapt to market.In this paper, using the SWOT analysis, Potter five force model ofstrategic analysis tools, from the development situation of car market inChina as well as the machine tool industry market competition as thebreakthrough point, through the analysis of the overall development ofthe automobile field domestic and foreign machine tool manufacturers,and research mode of the industry, and the development trend of theautomotive industry and development strategy planning. The currentnetwork, digital, information and personalized service and lead theindustry with the development of post industrial era, is a process ofdevelopment, gradually deepening and innovation from the traditionalproduction mode and come, manufacturing enterprises should be basedon industrial Internet for our customers to provide industrial services, andfrom the enterprise production and management mode is advanced in the world the rapid response, the diversified needs of customers through theuse of agile manufacturing, flexible manufacturing, intelligentmanufacturing and other advanced mode. Through in-depth study of theautomobile industry, and combined with the development status andadvantage of Shenyang machine tool, the analysis of competitiveadvantages of Shenyang machine tool in the automotive industry, andfocuses on the analysis of Shenyang machine tool technology competition,service competition, industry trends, competitors and Shenyang machinetool’s comprehensive competitiveness, and make the enterprise in thestrategy and planning of automobile field.Shenyang machine tool group by a machine tool manufacturer to amodern service provider of strategic transformation, to product comparedwith the traditional machine tool industry as the core, and then convertedto serve as the core of the service mode, it is a new industrial revolution,fundamentally reversed the traditional enterprise at the core productsproduction, sales, service mode. And put forward a one-stop solution forthe industry, the project management mode, management of customerneeds, developing strategy, intelligent management service mode corebrand competitiveness manufacturing intelligence, and in-depth studyof domestic CNC machine tool development, real change developmentstrategy of strong, and give feasible suggestions have practical guidancethe.