Research On Reasons And Countermeasures Of Talent Loss Of W Company

With the rapid development of economy, the increasingly fierce market competition, talent as a business the first capital, the cultivation of ability, the ability to use will decide the enterprise’s core competitive ability. Talent as the enterprise long-term stable and healthy development of the power source, in the macro level and micro level are key factors to determine the development of enterprises. So, the enterprise only talent is enough, we can get great leap forward development. The flow of talent, from the perspective of the society, is the inevitable trend, market economy requires the flow of talent. But from a business point of view, we must guard against the loss of talented people, the talent loss for the stable staff troop, to realize the goal of enterprise, will have adverse effects. How to effectively reduce the loss of talents, retain key talent of the enterprise, become the focus of many enterprises.In recent years, with the development of market economy, the existence of the real estate enterprises serious brain drain problem. The occurrence of such a situation, seriously weakened the competitiveness of real estate enterprises. The next few years, the real estate industry will continue the rapid development, talent demand will be very strong, personnel issues have become the core issue in human resources management in the enterprise. W company in Anhui province is a large state-owned real estate development companies, real estate development enterprises in the industry particularity decides the enterprise need is with professional knowledge and work experience considerable staff. This is through some data analysis and survey materials, analyses the cause of brain drain of W company current situation and the resulting from the perspective of human resource management, and how to attract and stabilize talents and puts forward some countermeasures and suggestions.The full text is divided into six parts. The first part is introduction. Introduces the research background, research purpose and significance, research ideas and methods and the possible innovation. The second part is the review of related theories and literature. Mainly defines the related concepts of talent loss and the flow of talent, reviewed and summarized the relevant motivation theory, and from the two aspects of relevant scholars loss on factors affecting the current situation of the enterprise talent, finally, through the study of the real estate industry talent, brain drain status inherent characteristics and the real estate industry personnel. Understanding. The third part is the detailed study of erosion on the W’s talent and the impact on the company. Through the research of the company, organization structure and human resource management, understand the W drain current situation, in view of the problem of brain drain to conduct in-depth analysis of the impact of the development of enterprises in the future. The fourth part is the empirical study. On the one hand through the design of questionnaire, for the core talent interview, a comprehensive study of influence factors of brain drain of W company; on the other hand, from the five aspects of enterprise culture, salary, training, scientific management, occupation development, in-depth analysis of the cause of brain drain of W company. The fifth part is the countermeasure research,Research content and third, section four two, starting from the excitation point of view, put forward specific measures and suggestions on the aspects of enterprise culture, management system, salary system, inhibition of brain drain of W company strategy. The sixth part is the conclusion and Prospect of the study on the. Through the study of erosion on a large state-owned real estate business talents in W company, found some problems in the human resource management of W company, and then put forward some improvement measures, and ultimately help W company can make good use of talent, retain talent.