Research On The Marketing Strategies Of TCL-Legrand Company In Anhui

China bring forward the concept of the socialist market economic system in1992, and joined WTO in2001."Use informationization to promote industrialization, promote the informationization with industrialization". Electrical equipment industry as a part of the industrial chain, its development is bound to be industrialization, especially the influence of informatization development. In addition to the China urbanization development, and real estate development is closely related to the electrical industry is in a rising stage, the development of domestic electrical industry rapidly, foreign brands have entered the Chinese market, the industry is becoming more market.This paper research the Anhui regional marketing strategy of TCL-Legrand,taking the promoting sales as the goal, taking the Anhui regional environment as the foothold, taking the new marketing model under the rapid development of information technology as research focus, taking the sustainable development as the core value pursuit.Firstly, this paper analyzes the TCL-Legrand company’s internal and external environment in Anhui province, including company profile, human resources, organizational structure, competitive advantage and disadvantage, regional population and geo economic, competitor, technology environment, channel development trend and other aspects.The conclusion is that the overall environment is conducive to the development of enterprises.Secondly, analyzes the TCL-Legrand in electric market competition strengths、weaknesses、the opportunities and threats by using SWOT matrix. This paper introduces the TCL-Legrand in present situation of Anhui regional,including products、brand promotion、market segmentation and selection、price、promotion、channels and other aspects of marketing strategy, and puts forward the improvement suggestions. The article finally proposes some measures to guarantee the regional marketing strategy. There are7aspects including the marketing team, innovative marketing mode, in order to the TCL-Legrand brand awareness gradually expanding, constantly improve market share, marketing performance annually.This paper has practical and constructive significance about how to make the company a better implementation in the Anhui regional marketing.At the same time, the conclusion of the study has a certain significance for enterprises in the same industry.