Financial Analysis Of Sanan Optoelectronics Co.,LTD Based On Harvard Analysis Framework

2011is the start year of our country of "The Twelfth Five-Year Guideline". To promote the independent innovation capacity increases, to promote the core key technologies, the ministry of science and technology issued ((national "Twelfth Five Year Plan" science and technology development planningg), to make the key supporting of the next five years of strategic emerging industries and other industries clearly, and an aspect of the energy-saving environmental protection industry is interesting. LED industry is a strategic and emerging industries, is a high-tech integration, which relates to the field of high technology in many aspects, including a deal of material physical problems and many difficult materials chemistry problems, and complicated fabrication techniques etc. Because LED has the characteristics of high luminous efficiency, energy saving and environmental protection, long life, small volume, fast response, it will gradually replace the incandescent lamp, fluorescent lamp, sodium lamp etc, become the third generation of electric light source after the incandescent lamp, lamp light source, has become a new light source in twenty-first Century.This thesis selects one listed companies, Sanan Optoelectronics Co., LTD (Hereinafter to be referred as Sanan Optoelectronics), which has NO.l market value and outstanding achievement, using the Harvard Analysis Framework, with the2008-2013company annual reports and financial statements of Sanan Optoelectronics as the basis, make evaluation and analysis of earnings quality, the quality of assets of the company, by overlooking the industry and feeling the pulse of the company strategy and financial, querying the rapid income growth, further understanding of company operation situation and the problems. Through the analysis and comparison of the same industry company, combined with the challenges and risks of industry facing, this thesis puts the question, at the same time, analyzing the strategic positioning, and to give the specific recommendations in company operation and development. This thesis hopes for providing reference to the companies of the same industry and the companies which are willing to devote to this emerging industry.There are four chapters all together. The first chapter is the introduction, and mainly introduces the basis of this selected topic, this framework, contributions and shortcomings. The second chapter gives Harvard Analysis Framework, and illustrates the importance of financial analysis, by providing the Harvard Analysis Framework and its analysis method. The third chapter gives the financial statements analysis of Sanan Optoelectronics based on Harvard Analysis Framework. Through the analysis of strategic analysis, accounting analysis, financial analysis, and prospects analysis, this chapter fully reflects the company’s main conclusion. Finally, the fourth chapter summarized the main conclusions of this study, suggestions and inspiration. Based on the strategic positioning of the company, this chapter put forward suggestions for the sustainable development of the company.Through this research, we can see, to devote them to the broad market of the energy-saving environmental protection industry, Sanan Optoelectronics has the rapid growth in performance. At the same time, if there is no good profit pattern, with the rapid development of technology and the fierce market competition, the performance of Sanan Optoelectronics has the weak support. Although in recent years Sanan Optoelectronics has a remarkable income growth, its main business is on uncertain prospects. Investors face greater risks, and Sanan’s stock gradually return to its rational valuation.