Strategy Analysis Of Relationship Marketing For Quanzhou Power Grid Corporation

The utilization of electric power is the outstanding feature of the second industrial revolution, since then the age of electricity had dawned. Electric power is widely used in the field of motive power, illumination, metallurgy, communication, broadcast. It’s the main power for the development of national economic. In China, electric power is major secondary energy sources. With the development of the economic and construction of new rural, the proportion of electric power in terminal energy consumption will rise.Quanzhou power grid corporation is a subsidiary company of State Grid Corporation of China. It operates the construction and management of power grid in Quanzhou. Be confronted with the Chinese electric power system reform and transformation of electric power market, the strategy of Quanzhou corporation’s marketing management will have to change in some aspects. So how to do better in service and assume more social responsibility to achieve long-term growth is what the company needs to considerate.This thesis based on information that gathered from business expanding and municipal construction datum to analyse the current situation of Quanzhou corporation’s marketing management and environment. Then analyse the relationship marketing strategy of stakeholders including customers, suppliers and government. At last, analyse the improvement in marketing strategy combined with customer satisfaction survey. Proper and scientific method is the key to Quanzhou corporation’s marketing, which can meet the demand of customers and the society, and finally achieve the goal of growth.