Application Of Social Media In The Marketing

With the increasingly fierce business competition, corporate marketing methods and meansof work is gradually enriched. With the development of Internet technology, social mediamarketing companies to enter the field of vision to work, and because of the social mediaaudience attention and increase the level of participation, social media marketing hasbecome the focus of the implementation of the various positions in corporate strategy.Social media marketing consists of two elements, namely "social media" and "marketing."So to recognize and understand the significance of the two elements of their relationshipwith each other, and even may be reached combined impact on the audience, the impact onthe marketing strategy is essential. From the study of social media and marketing bothconceptual departure, through literature analysis and comparative analysis, review and sortout the concept and development of social media for marketing theory to in-depth analysisand stand corporate marketing practitioners angle and position, experience, social mediamarketing operations through the work to get to understand the case and thinkinggenerated for enterprises to develop and implement social media marketing strategies areanalyzed and studied, and related methods and recommendations.In this paper, in the consumer electronics industry companies use social media marketingefforts in the process and the effect of the problems in the index, analyzes the currentsituation of social media marketing, combined with the business environment, audiencecharacteristics, technology updates and other factors, elaborated corporate socialchallenges media Marketing strategies need to face. Improve and optimize social mediamarketing strategy, you need to stand with the business areas, be fully considered.Therefore, the authors propose a corporate social media marketing strategy to improve the"9+3" model, with an emphasis on planning and implementation methods of social mediamarketing strategy to facilitate enterprise-wide thinking and effective deployment.Meanwhile, for the social media marketing effectiveness evaluation system is not perfectsituation, the companies proposed monitoring-assessment-analysis method, and howcompanies develop key performance indicators give a recommended method. In addition,the paper also fusion technology and social media marketing efforts of the rapiddevelopment of mobile Internet trend and made operational recommendations. Finally, inthe case of millet mobile marketing consumer electronics industry, supporting thecorrelation method previously proposed for the comparison with other companies,reference, study and work to provide a realistic scenario.