Study On The Function Of Leisure Shopping Center In Jinan City

Shopping was originally the most basic human social activities, but with the developmentof economic, shopping is no longer limited to meet customers’ needs, and has become thepeople’s social, entertainment, a method to resolve the pressure. For modern terms, people notonly buy daily necessities, but also enjoy the process of shopping, and hope to work throughthe shopping relieve tension, fatigue life in order to achieve leisure. Merging shopping andleisure have become the people’s way of life. It was in this context, a large shopping mallconform born.November19,2010Wanda Plaza shopping center opened in Jinan and shopping malloperator marks the arrival of the era. In the following years, Jinan is becoming the second-tiercity, as large commercial real estate group focused on the development goals, a modernshopping mall emerged seat, Jinan business model into a new era, the retail industry to re-shuffle, and this is also abundant recreational resources in Jinan city, should influence theJinan city residents ’ shopping habits and leisure, recreation embodies its powerful features.With the development of large shopping centers have been all over in the major shoppingdistrict of Jinan and new real estate and community, becoming an important city of Jinanurban public space, Jinan city residents on weekends and holidays preferred place to relax.Since2010, is the initial stage of a large shopping center in Jinan, in the same time meet theneeds of public recreation in Jinan there are serious homogeneity, consumer shopping fatigueTherefore, the behavior of the people of Jinan daily leisure research, analysis, Jinan lawsummed leisure activities to the public in the new shopping mall under construction or tomake theoretical guidance in locating, matching format, layout, format, and Jinan to meetthe needs of urban residents and the construction of recreational and leisure city of Jinan,improve the urban functions has a certain significance.This paper is divided into seven chapters: The first chapter is an introduction, describesthe research background and significance, the main research contents and methods of reviewand study abroad; Chapter II is a large shopping center, recreational functions such asdefinition of the concept and leisure theory introduction; Chapter III is the status of a largeshopping center in Jinan were introduced, including macro development environment, layoutand regional characteristics, recreational resources analysis; Chapter IV questionnaire by themethod of Jinan city residents to do the analysis of leisure activities; the fifth chapter is asummary based on the third chapter, the fourth chapter analyzes research on the emergence of a large shopping center in Jinan, casual and functional aspects of the proposed solutions tothis problem; Chapter VI is a top shopping center in Jinan-Hang Lung an Empirical Study ofthe square, analyzed the behavior Plaza leisure activities, as well as analysis of Jinan cityresidents Plaza leisure resources; Chapter VII is the conclusion and future direction.