On The Combination Of Ecological Tourism And The Film&Television Industry

With the continuous improvement of people’s living standards,More and more people out of their homes to travel around the world. With the rapid development of tourism, tourism resources in danger of overexploitation.Therefore, the "eco-tourism" this emerging tourism industry came into being.Pingnan County in Ningde City, Fujian Province, boasts unique natural ecological resources and profound cultural ecological resources. It has great development potential. In2010, Baishuiyang in Pingnan County was rated as one of the national5A tourist attractions and one of the world geoparks. The development of Baishuiyang’s ecological tourism has greatly boosted the development of Pingnan County’s economic development.Situated in the north-east of Ningde City, Pingnan County belongs to the poverty-stricken area in Fujian Povince. Since Baishuiyang tourist spot’s development in2003, it has still been in its primitive status, having only set up water treading, drifting and some other tourism projects. The major difficulties facing the development of Baishuiyang’s development are as follows:1) inconvenient transportation;2) incomplete infrastructure;3) backward development of creative and cultural industries;4) the large gap of the number of tourists between the peak season;5) continuous damage of the ecological natural environment and so on. Therefore, the sustainable development of Baishuiyang’s scenic spot is now facing an enormous problem.Since2006, Zhongtian, Come Here for You and other filming crew have come to Baishuiyang to photograph the scenes here. In fact, Baishuiyang and its surrounding rich natural and cultural resources, including Qianshui Square, Baizhangji Water Curtain Cave, Shuangxi Ancient Town and western architectural complex can all be materials for filming. All these show the great potential of the Baishuiyang scenic spot to develop the movie and television industry. To sum up, the movie and television industry and the ecological tourism are two important parts of the cultural and creative industries. Though the current cultural and creative industries’development in the Baishuiyang scenic spot is relatively backward, Baishuiyang boasts great potential in developing both the industries. Research found that there were scholars conducting independent research of the traditional movie and television tourism, the ecological tourism and the movie and television tourism, but few of them combined the ecological tourism with the movie and television industry. Therefore, this paper will analyze the relevant theories and the development status of the ecological tourism and the movie and television tourism. Following that, this paper will suggest the proper combination of the ecological tourism and the movie and television tourism with the aim of protecting the ecological environment and at the same time developing the cultural and creative industries. The author employs SWOT analysis method, case study and comparison to have a pilot research of developing the movie and television ecological tourism in the Baishuiyang scenic spot. In the final part, this paper will put forward some suggestions targeted at the development status, development problems and development direction of the movie and television ecological tourism.