| With China’s entry into the World Trade Organization, domestic and international situation has undergone tremendous changes, causing unprecedented pressure on the health and sustainable development of tobacco industry in China. Retail terminals, as the link between tobacco enterprises and customers, are playing a decisive role in the industry. Therefore, laying a solid foundation for cigarette retail terminals has a strategic significance for the development of tobacco industry in China. Through exploration and analysis on the practice and application of tobacco industry in Zhuzhou, it studies the service and management system which accords with the actual situation to further promote core competitiveness of enterprises. The main conclusions are as follows.1Improving the cigarette sales index. Promoting the retail terminal for the construction of cigarette marketing network quality and create more favorable conditions, the tobacco companies will also further enhance the ability to control the cigarette market, which contributes to the tobacco enterprise stability, health, sustainable development, cigarette sales economic indicators will also be high.2Increasing in retail terminal service efficiency. Construction of the retail terminal system pyramid, the retail terminal is divided into different levels, to provide differentiated services for different levels of retail customer service, will be limited resources into different customers, to meet the different needs of customers; at the same time, the retail terminal construction system pyramid the retail customer service demand will be more rational, which prompted the tobacco companies service will be more in place, service more practical, more optimized service mode, service efficiency is improved, the service will continue to reduce the cost, while the retail customer satisfaction will continue to improve.3Optimizing enterprise internal work processes. Each department retail terminal management and service system relates to the tobacco enterprises, need each department staff participation, collaboration, coordination, integration of enterprise resources, to build the retail terminal quality. At the same time, the management and service of the retail terminal, with retail customer demand as the starting point and the foothold of the work, so as to formulate the inter departmental working connection program, optimize work process, improve work efficiency.4Improving the tobacco commercial enterprise competitiveness. Construction of cigarette marketing network of the strategic foundation engineering, to construction of cigarette marketing network as the breakthrough point, continuously improve the competitiveness of tobacco.5Helping enhance the credibility of the tobacco companies. The construction of cigarette marketing network, build standardization, the retail terminal construction standardization, informationization, social open tobacco companies window; through quality terminal, will use the high quality service tobacco companies, standard image, and effective guidance, and constantly improve their own credibility.6Helping to build a tobacco companies to retail clients between harmony and win-win partnership. On the one hand, the tobacco companies to pay more attention to the retail terminal, who have terminal, tobacco companies’s future development is more dependent terminal; on the other hand, retail customers need to tobacco companies’s support and help in order to obtain higher profits, and continuously improve the level of profitability.7Contributing to the formation of Zhuzhou city construction in a beautiful scenery line. The construction of the retail terminal is an important part of construction of cigarette marketing network, pay attention to the soft hardware retail customer promotion, including retail customers to improve their own quality of service optimization, to consumer, store image, honest and trustworthy business etc lighting. |
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