The Research On Shenyang City’s Tourism Festival Activities

With the rapid development of China economic, China tourism industry has got flourished as never before since30years’reforming and opening, and also become a strategic pillar industry in national economic field. Then tourism festival activities have born according to circumstance. More and more cities have paid great attention on expanding city influence via strengthening tourism festival activities industry, which have great attraction and play the role on promoting economic development and enhancing regional image. We found that there have many festival activities with different scales and models after researching on many festival activities held by some local governments. Except some healthy development model, there also exist some mistaken ideas.The thesis will mainly research tourism festival activities’origin, development situation, positive role, existed problems, and analyze China Shenyang Tourism Festival’s case, then summarize Shenyang tourism festival activities’successful experiences and developing tactics, finally push it develop faster and better.The thesis is totally divided into five chapters. Chapter I introduce background and significance of selected topic; Chapter II summarize festival activities industry, including its concept, category, origin, hosting principle and positive influence. Chapter III introduce existed problems of Shenyang tourism festival activities through discussing some cases of Shenyang International Tourism Festival; Chapter IV make propose relative measures for existed problems; Chapter V conclusion.