Jiangsu Pacific Quartz Co. Diversified Development Strategy Research

Jiangsu Pacific Quartz Co, Ltd has become the leading enterprise in domestic market of lighting quartz from its many years’development. The company is on its way of quick diversification in recent years. But at the same time, a series of problems appear in its internal management, human resource, finance, and market building. The company has encountered its bottleneck on diversification. It has to reconstruct itself and remove obstacles to make sure the company is on its right way of diversified development. The writer has been working in the company as a marketing leader for long time and witnessed its dramatic expansion, diversification processes and to its today’s bottleneck of diversification. The paper here is doing relevant research based on this point.Based on the generalization of relevant books, journal articles, academic papers, and detailed review of associated diversified development strategy we get full theoretic knowledge and considering the basic profile, development history, current situation, future strategy and other aspects of Jiangsu Pacific Quartz Co, Ltd, we will have further analysis by applying relevant management theory and tools according to practical situation and fully describe existing diversification problems and put forward associated strategic adjustment of diversified development. This paper aims to provide reference for the company’s diversification, improve its management level of diversified development, avoid developing detour, enhance its core competence and does good reference of building a bigger and stronger company.