Analysis On Market Positioning And Economic Evaluation Of Zixi Jiulons Lake Tourism Resort Project

Tourism investment projects with particularly large, and project development cycle long, many risk factors, but once the project is successful, many features of the return period is very long, a tourist resort project development key success lies in the correct decision, but the decision is right or not is the key to the analysis and economic evaluation project market positioning results. Any one project decision-making needs according to the project market positioning theory and economic evaluation theory to analyze and forecast on scientific development project. Therefore, for the tourism development project of this high investment risk is especially obvious project, analysis and economic evaluation of market positioning is particularly important, method of analysis and economic evaluation of project market positioning scientific, reduce investment risk, avoiding investment failure, is the priority among priorities of the tourism project development process the.Jiangxi Jiulong Lake tourist resort is located in Zixi County of Fuzhou Province, Jiangxi, from the county government office in2.5KM, apart. The development project by the actual situation of the project positioning analysis and economic evaluation theory combined with the project itself, through the comprehensive analysis of market research, including comparing the development situation of national economy and the surrounding similar products, feasibility and operating profit model for investment projects put forward opinions, using the group’s strengths, to employ experts in the industry, and tourism holiday market status of the project market positioning analysis, economic analysis, social benefit analysis, risk analysis, all the development project has great prospects in economy and technology.Through the study of the tourism project, describes the specific situation in certain regions, the general process of feasibility study of tourism resort projects, the study can provide at least a little reference for the similar product, a little help, provides a new idea for the other similar projects, the hope can achieve accurate positioning for other similar the project, using the speed of enterprise funds. Practical significance of the research and development of realistic in Jiulong Lake tourist resort..