Brand Marketing Strategic Research Of Shanghai BY Company Printing Post-press

With near double-digit growth and the remarkable development of the people’s level of life,our country’s printing machinery equipment industry is developing rapidly in a unprecedented speed. When entered into21st Centrury,China’s printing machinery equipment has come into the time of brand marketing. During the period of this time,some brands were appeared.However, printing machinery industry’s brands marketing,as a whole, is not desirable.lt exists many problems.If Chinese print machinery equipments want to have a further development in a new centrury,it would make a hard effort to marketing a brand,and try our best to raise the competition of brand. Hence,this paper will select the lesson of the Brand Marketing Strategy of Printing Machinery.The paper will firstly introduce the current status of Chinese printing machinery equipment,especially in the current status of printing post-presst and the acutually performance of brand marketing,it has analysed the problems existing in brand marketing.Facing the increasingly competitive market,every printing equipment corporation needs brand stategy.After the paper will make an example of Shanghai BY company, by analysing the company’s brand marketing,to realize the shortcoming of brand marketing from designing conception to accually application. Besides, by analysing the BY company’s inside and outside environment, and integrating with theory, to conclude a kind of suitable and successful mode with Shanghai BY company.By researching a series of above statements hope BY company would realize the value of brand marketing,and make itself stand in an invincible position in an increasingly fierce market competition.Therefore,this paper has practical significance and reference value.This paper consists of five parts. Part one is introduction,it introduces the background, meaning and research conditions of selecting the paper’s topic.Part Two is some theories and knowledges of brand marketing.Part three is the current status of printing equipment and the introduction of BY company.Part four is the current status and problems of BY company’s brand marketing.Part Five is the strategy of brand marketing put forward in connection with BY company’s problems,and to raise core values of brand by spreading brand marketing and different brand positioning.