Research On Brand UGC Content Marketing Strategy Based On Consuming Group Of Post 90s

“Post-90s” Group is the core consuming power of China's future market,which is the target consuming group of corporations and brands.Based on the Digital Web 3.0 technology,social media has the communication characteristic of extensiveness,interactivity and penetrability,which becomes the more powerful link between corporations and consumers,among consumers and one another.Social media has become a powerful weapon for corporations to launch brand UGC content marketing.Under the above background,the dissertation researches on “Post-90s” consuming group as a designated group in a social media environment,discusses creative elements of good brand UGC contents,explores how brands gain economic utility by UGC content marketing.Based on detailed clarification and analysis on behaviors,culture and psychology of “Post-90s” consuming group,connecting consumers' behavior patterns and successful corporation case analysis,the creative elements of good brand UGC content marketing are concluded,6 value dimensions of UGC brand content marketing strategy towards “Post-90s” consuming group are deduced.With the development of Web 3.0 digital technology,social media provided a channel for the implementation of Great Creation strategy to spread information.Brands should focus on characteristics of social media UGC information fission and viral-like spreading and interactivity,set the combination of media well,select the correct opinion leaders,provide the brand contact point using social media as a communication channel.On the spread of UGC content marketing,brands should focus the connection of online marketing and offline experience,consider the breadth and depth of dissemination,satisfy the functional and entertainment needs of “Post-90s” group.As for the twodimensional culture which is fond of by “Post-90s”,it is suggested to create interesting and valuable UGC contents,set up affect-based trust with “Post-90s” to inspire brandbeneficial interactivity among customers,satisfy their participating needs,thus arousing the loyalty and passion of “Post-90s” towards certain brands.