A Study On Digital Marketing Strategy In TEM Trading Co.,Ltd Company,Cambodia

Digital marketing strategy is the innovative idea of marketing which makes the progress of the implementation plan of Cambodia in the adorable marketing environment.According to the rare opportunities of electronic marketing in Cambodia is rapidly increasing from time to time,the topic of "A Study of Digital Marketing Strategies in TEM Trading Co.,Ltd Company" was created to study the overview of disruptive digital marketing.However,the research needs to be proof in the appropriate academic writing there will be seven chapters to illustrate following each concept of a study to make the research paper to be useful and meaningful.The primary objective of this thesis is in the view of the conflictive adaptation of digital marketing strategy in TEM Trading Co.,Ltd Company.There are three main questions which started by how and what.The first question is "How does the digital marketing disruptive in service or products?" The purpose is about how to influence digital marketing when the company has applied.The second question is "What are the key components of implementing digital marketing strategy?" it means that what are the strategies usages in the whole thesis to analysis in each part of the research.And the third question is about "how does the company operate the management?" what is the technique that the company uses to manage the operation.The primary research location takes place in TEM Trading Co.,Ltd Company in Phnom Penh,Cambodia.The company has the implementation of digital marketing.The following result from the analysis is mostly concentrated on both sides of marketing which include digital marketing and offline marketing.The analytical in the thesis uses PESEL and TOWS analysis to interpret for analysis case in the company.However,external and internal reports are based on both models.The theoretical framework is one of the main factors that help for solution session which contains with Accenture 4R Personalization Model,SOSTAC? Planning Model,and Digital Marketing Strategy.In short,the digital marketing strategy was provided many right tactics to approach online marketing or any e-commerce platform nowadays.The solutions are approximately focused on creative content strategy,customer management strategy,multi-application strategy,distribution strategy,channel strategy,pull and push systems,search engine marketing and social media marketing.People like to shop in social media especially Facebook users in Cambodia;they use it to buy products or service.As a result,it has a massive amount of micro-businesses have startup via internet marketing by using many social media platform to promote brand and product line.However,the macro businesses either move quickly to adapt themselves in the digital marketing by using a structure of social media,search engine to sale via online marketing.In the Additionally,the requirement of the best implementation strategy for online marketing still keeps in the list to look forward to the precious results in marketing.It will benefit to revenue of the company by using digital marketing while they try to deduct the marketing expenditure.