Research On Customer Relationship Management In MG Company Business Department

Under the comprehensive functioning of the development of China’s economy and economic globalization, product cross penetration technology and information technology and electronic commerce。 The competition between enterprises has changed from the traditional to the product and market competition pattern as the center of a customer-centric competition mode。 Now, research on customer relationship management is the enterprise first contact to collect the customer and the company contact information and call center support customer care data analysis, From these specific business problems in the development of today are the concept of customer relationship management is widely acknowledged by everyone。With China’s rapid economic development, the rapid expansion of the business travel market, travel management companies need to introduce the first customer relationship management, provide business management experience and professional service of high quality, help the enterprise carry on the science effective management, business travel spending is forced to wait. The strategy of customer relationship management is to maintain existing customers, in order to seize their customers, the implementation of relationship marketing strategy, highlighting its own competitive advantage. In this paper, through the analysis of the advantage and disadvantage of MG company business department in the competition, the problems of MG company business customer relationship management, combined with the actual operating conditions of the current economic situation and MG company, points out the causes and effects of this association have problem, the use of CRM theory, discussed MG company business how to integrate existing resources from the technology, information, human resources and other aspects, to strengthen the relationship with customers, and puts forward the strategy, implementation and effect evaluation method and the strategy, enhance company competitiveness.In this paper, in-depth understanding of the important role of the theory of customer relationship management in the business market, and expects to provide feasible reference experience for the business development of MG company, through the analysis of market opportunities can be found in some non divided or can enter the part, strategy for the business development of MG company.