The Strategic Research On Development Of A Corporation In Shenzhen

The Shenzhen A Corporation was established in2008. It is Located in the Nanshan District, Shenzhen and committed to providing customers with efficient, full of landscape design services. From2008to2012, through the persistent efforts of innovation, introducing and absorbing advanced design concepts and scientific project management style, and the stringent requirements of its own, the art-spring Corporation has got the rapid development and the rapid expansion of the scope of business in the Chinese market.This artical focuses on the case about Shenzhen A Corporation New venture growth(2008-2012), first make a brief overview of art-spring Corporation’s basic situation, development and internal and external situation from2008to2012. Secondly, on the basis of the understanding of venture growth theory, using the SWOT analysis to analyze the advantages, weaknesses, opportunities and threats of art-spring Corporation, then establish the Corporation’s development goals and positioning in the market. Finally, analyze the existing problems of Corporation’s development from2008-2012, and then propose the competitive strategy and safeguards.By the Case analysis about Shenzhen A Corporation, and combined with the entrepreneur’s own perception and related research, this article summarized the successful experience of achieving steady growth to the new venture, especially the companies related with this case, including business model innovation, business opportunities recognition and sustainable competitive advantage.