Kunming Jinhua Company Development Strategy

Civilian blasting is a mysterious area than any other area, for a long time, the technology of civilian blasting area in China is not attention, the management model of civilian blasting does not introduced the advanced experience and concept. As the development of ages,the advancement of the society, the distance between the civilian blasting area in China and the same international area become bigger and bigger. These problems impact the development of civilian blasting.This paper’s main stroke is that analysis the problems in civilian blasting area, and then find the methods to solve these problems.Use the method of KUNMING JINSHAREN Co.Ltd’s evidence, use the survey method of interview and investigation. Found some problems of the company through a comprehensive understanding of the companies operation modes.and totally analyse the company, find the problems of the company, then put forward the scheme to solve the problem.The thesis consists of seven parts, the first part is the " Introduction", outlined the thesis research background, research problem, the study’s purpose and significance; second part is " literature review and research theory," explains the outline of civil explosive Company literature review, and conducted a review of the literature, the theoretical basis for the text; third part,"I burst industry background and characteristics of national " Main outlines of civilian blasting equipment manufacturing industry background and civil explosive industry characteristics; fourth part of the " Kunming Golden situation and internal conditions of the company, the external environment analysis," Analysis of Kunming gold of the company’s internal and external conditions of various factors; fifth part of" strategic analysis and positioning", the main outlines of the company gold strengths, weaknesses, opportunities, threats, SWOT matrix with these four aspects are analyzed to determine the gold of the company’s business development strategic positioning; sixth part of the" implementation of the strategy and security " from the production and management, product structure, marketing strategies and other aspects of strategic management strategy proposed implementation steps and strategic risks are analyzed, proposed safeguard measures; seventh part of the "Conclusions ", summarizing the conclusions of this study.