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The Research On The Problems Of Agricultural Insurance Business Model And Marketing Research In Henan Province

Posted on:2014-01-08Degree:MasterType:Thesis
Country:ChinaCandidate:S F ZhaoFull Text:PDF
GTID:2269330425976113Subject:Rural and Regional Development
Abstract/Summary:
Agriculture is a weak industry. Agriculture is a particular industry sector, a natural reproduction and economic reproduction of unity, therefore, agricultural production will be affected by economic factors and the impact of natural disasters, particularly natural disasters, particularly the impact on agricultural production Coupled with long-standing tradition of rural small-scale farmers in the form of decentralized management mode, and agricultural production is difficult to resist the risk of natural disasters and the double impact of the market economy, so the agricultural insurance system must be designed to protect agricultural production.As a major agricultural province of Henan, the province’s agricultural insurance mode of research, to explore a suitable Henan road of healthy development of agricultural insurance for the province’s new rural construction has important practical significance. However, in the agricultural insurance business, due to the development of agricultural insurance policy environment is poor, farmers on agricultural insurance and agricultural insurance insufficient effective demand effective supply shortage problems faced, Henan Agricultural insurance is difficult to obtain long-term development.To solve these problems, this paper analyzes the existing agricultural insurance system mode operation of the existing contradictions and problems, and learn from the agricultural insurance business model development and experience in the use of standardized analysis and empirical analysis, qualitative analysis and quantitative analysis of the combination approach, combined with theory of public goods, institutional change theory and state intervention in the market mechanism theory, analysis of the problems of Henan agricultural Insurance and deep-seated reasons: First, the development of agricultural insurance policy environment is poor, two farmers on agricultural insurance is a lack of effective demand, Third, the lack of effective supply of agricultural insurance dilemma facing. Based on this, Henan agricultural insurance business model for the overall framework to be reconstructed, the framework through which the reinsurance mechanism design of the system, the market operation mechanism, risk management mechanism, incentive and restraint mechanisms, and information asymmetry avoidance mechanism to try to resolve. And propose measures:(1) increase government policy support;(2) a sound legal system of agricultural insurance;(3) enhance the insurance company’s service ability and level;(4) to strengthen agricultural insurance education and publicity work;(5) Construction development of agricultural insurance protection mechanism. I hope that this paper will be good for the health of the agricultural economy in Henan Province, providing theoretical support for sustainable development, for policy makers and practitioners to provide effective reference.
Keywords/Search Tags:Henan, agricultural insurance, business model
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