Study On The Employee Performance Appraisal Of Enterprise Marketing Team Based On BP Neural-network

Enterprise’s marketing is becoming important increasingly in the business With increasingcompetition, and it has taken serious attention from more and more management layer, sosuccessful marketing team plays a vital role in enterprise’s marketing. However, corporatemarketing relies on excellent marketing team, so companies have to set up an excellentmarketing team and gain a foothold in the fierce market competition in order to adapt to globaleconomic integration and network environment. How to make marketing team members createthe greatest benefits in a fair and harmonious environment, the most important for the member ofthe marketing team is to conduct a comprehensive, fair and scientific performance evaluation.The main purpose of performance evaluation is to acquire personal development and achievestandardized management team through the establishment of an objective and fair performanceevaluation system, which ultimately enable enterprises to obtain greater profits.This paper firstly summarizes some of the traditional methods of performance evaluation,and analyses some theories of neural network algorithm and the corresponding mathematical,and then establishes the index system for performance evaluation of enterprise’s marketing team,then it proposes a performance evaluation model of enterprise’s marketing team members basedon BP neural network, finally it operates the empirical analysis using MATLAB software tocomplete the implementation of the program model to verify the accuracy and feasibility of themodel, it proves to have feasibility and high accuracy using neural network for personnelevaluation.