Zhu Zhou Smelter Group Strategic The Marketing Optimization Of Lead And Zinc Products

Strategic marketing is a new stage in the development of an important field of research in the disciplines of marketing, is marketing theory since the1980s, it is aware of the concept of consumer-oriented marketing neglect defects of the competition, with particular emphasis the balance between consumers and competitors. Modern companies increasingly focus on exchange relationships with customers to establish a long-term win-win, and the deepening of economic globalization has also brought a more intense market competition. The formation of a buyer’s market, forcing business decision makers can no longer as in the past, just focus on the day-to-day operations, but must use strategic management thinking and tools for direct marketing activities, in order to seek greater development. Today, strategic marketing because of its "strategic" feature has become a mainstream marketing management paradigm has been more and more widely.The aim of this thesis, Zhu zhou Smelter Group’s strategic marketing status quo through the actual work to explore the feasibility of theoretical studies to identify the main problem of existing enterprises in the operation and management, pointed out that only through strategic marketing to improve enterprise the core competitiveness, to help companies tide over the present low ebb. This paper fully study the strategic marketing research status and level of research based on not only the various strategic marketing theory to analyze further clear of the main factors of strategic marketing and basic mode, and the combination of Zhu zhou Smelter Group currently facing internal and external marketing environment and industry competition, a detailed analysis of the problem of the existence of the company in strategic marketing level, on this basis, Zhu zhou Smelter Group Company how the specific implementation process of the establishment of a reasonable strategic marketing models and strategic marketing recommendations. Finally, and summarized the study limitations and inadequacies.